ALTON BAY — SUPNH, the first stand-up paddleboard company on Lake Winnipesaukee, has been featured in the State of New Hampshire's "Wildly Responsible NH" campaign, a statewide initiative promoting responsible outdoor recreation across New Hampshire's lakes, trails and waterways.
Founder Chris Shields was selected by NH State Parks and Recreation to appear on camera as a subject matter expert. Shields provided equipment for the production and led a paddle tour for the film crew following the shoot, with filming conducted on location in Alton Bay.
"It's an honor to represent New Hampshire's waters in this campaign," said Shields. "Responsible recreation is something we've built this business around from day one, so it means a lot to see that recognized at the state level."
SUPNH was founded more than 18 years ago, before stand-up paddleboarding had taken hold in the Lakes Region. The company offers paddleboard rentals and recreational programs on Lake Winnipesaukee and Lake Wentworth.
"Chris has been doing this longer than most people have known what a paddleboard is," said Sarah Goodrum, chairperson of the Alton Business Association. "Having SUPNH represent New Hampshire in a statewide campaign is exactly the kind of recognition this community deserves."
The Wildly Responsible NH commercial is expected to air summer 2026. More information is available at supnh.com.
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