Nitrogen ice cream store comes to Ashland

ASHLAND — Sub Zero Nitrogen Ice Cream recently opened a new store in the greater Lakes Region. The Ashland store opened Aug. 10, at 25 Main St.

“The one-of-a-kind experience at Sub Zero, appealing to both customers taste buds and their eyes, will be the perfect addition to the Ashland community at the end of summer when everyone is in need of a sweet pick-me-up,” said Christine Cherry, who will operate the location with her daughter Maya Duarte. “We’re excited to bring a new and refreshing concept to Ashland that not only offers quality ice cream, but also provides a fun atmosphere for the whole family to enjoy.”

Cherry has a background in teaching, starting her career in Utah, then moving to Costa Rica to operate and teach at her own bilingual school. Transitioning back to the U.S., Cherry returned to her home state of New Hampshire and reignited her career in marketing.

Offering customers a unique, science-based ice cream adventure featuring a two-minute transformation from liquid cream to frozen treat using liquid nitrogen, Sub Zero’s patented process produces a sensory snack experience.

“We really hit the sweet spot with Christine and Maya, as their strong connection to the Ashland community and love for ice cream will pair nicely with the values at Sub Zero,” said Jerry Hancock, president and co-founder of Sub Zero. “The mother-daughter duo will bring an inviting attitude to the new location and their sense of community will be beneficial when introducing the unique concept to a new audience.”

Sub Zero’s method of creating ice cream, which has been featured on Shark Tank, is a safe culinary process, as the liquid nitrogen is completely evaporated by point-of-sale to customer and never touches the customer’s container as an added safety measure. Sub Zero employees undergo extensive training on how to prepare the ice cream.

For more information about Sub Zero, visit subzeroicecream.com.