Laconia Savings Bank Welcomes New Director of Marketing and Public Relations

Vickie Routhier has joined Laconia Savings Bank as vice president - director of Marketing & Public Relations.

"Vickie brings 15 years of experience to Laconia Savings Bank, with a wide and diverse background in marketing & advertising, product promotion, employee and customer communications and public relations," said Mark Primeau, president and CEO.

Earlier in her career, Routhier spent seven years in marketing and advertising at Cabletron and its successor, Enterasys Networks. She then joined Federal Savings Bank as a marketing officer and most recently was the marketing director for Profile Bank in Rochester. Routhier is very active in the Rochester community and Chamber of Commerce and was recently awarded Volunteer of the Year for her dedicated support of Rochester Main Street in 2009.

She will be responsible for all marketing, advertising and public relations activities and, after a transition period, will chair the Contributions Committee.

Routhier lives with her husband, Al, and four children in Strafford, NH. She will be based in the Laconia office and can be reached at 603-527-3265 or by email at routhier@laconiasavings.com.