Irwin Ford in Laconia is # 1 in the nation for tire sales

LACONIA — Becoming #1 in the nation for tire sales means that Irwin Ford, located in the small town of Laconia, sold more tires in 2020 than any other Ford dealership in the country. This accomplishment did not just happen by accident, becoming number one in tire sales is something that Irwin Ford has been working towards for nearly a decade, finally hitting it in 2020.

The Irwin Automotive Group has seen the results of drivers who use unsafe tires on the road. These accidents are often avoidable. These accidents are one of the main reasons the Irwin Automotive Group stresses the importance of driver safety when it comes to tires. Tires and snow tires are like winter boots for your car. When the ground is slippery, most people pull out their trusty winter boots for added traction and safety. Tires offer similar protections for your vehicle. Snow tires are designed with deeper treads to grip the snow and ice, making slipping on the road less likely. They are also available with studs that further help to improve your traction.

With snow storms often starting in October, snow tires are essential for New England drivers. Irwin Ford and the entire Irwin Automotive Group team decided to make tires a priority for their business in 2020. They then proceeded to create a well-planned infrastructure as well as education programs for it’s customer base.

Price, selection, and convenience are what the Irwin Automotive Group has identified as the driving factors for customers when purchasing tires. It is an extremely competitive industry. The Irwin Automotive Group has established great connections with their tire distributors and pre-orders tires way in advance to always keep up with the demand and to offer extremely competitive pricing. This paid off during the beginning of the pandemic when many dealers and tire shops were low on tire inventory due to temporary factory closures, while the Irwin Automotive was still able to amply supply it’s customers, because of the bulk buying and planning they did. The Irwin Automotive Group is committed to keeping there customers safe with the right tire for their vehicle and continuing to offer great deals on tires.