Jo Jo's Country Store, landmark since early 1900s, sold to E.M. Heath

MOULTONBROUGH — Jo Jo’s Country Store, a landmark serving area residents and second home owners since the early 1900s, has been sold to E.M. Heath of Center Harbor.

Former owners Rus and Barb Beznoska, along with Rus’ parents, purchased the business in 1977. Over the years, the business evolved into an upscale country market offering premium meats and deli items, fresh baked goods, and groceries.

“We are delighted to sell our business to E.M. Heath and know that we are leaving what has been so much of our life in good hands” stated Beznoska. “The folks at E.M. Heath have treated us and our staff with the utmost respect since we began our discussions.”

“We plan to continue to operate the market as it has in the past — with quality products and service, and add our own special touches and improvements,” said David Petell, president of E.M. Heath, Inc. “Many of the key personnel employed by the Beznoskas will be returning in management roles, ensuring a smooth transition.”

“After 34 years of running the business we were ready to spend more times with our children, as well as seeing the interesting places we have always dreamed about,” stated Barb Beznoska. She and her husband's permanent residence will be their Florida home. “We appreciate all the great customers who have supported and are responsible for the growth and success of Jo Jo’s and we especially want to thank the more than 800 employees who have played such an integral role in making Jo Jo’s such a special place.”

Jo Jo’s is located along a peninsula in the Northeast corner of Lake Winnipesaukee. Clientele includes lakefront property owners, residents, campground patrons, and summer camp personnel.

The sale of the business was managed by Philip Steckler of Country Business, Inc., New England’s largest privately held Business Brokerage and Acquisition Firm. Steckler works from his office in Brattleboro, VT, as well as from his family home in Moultonborough.