Cindy Bates

Cindy Bates

ASHLAND — The Common Man family of businesses has promoted long-time employee Cindy Bates, PHR, CHT, to the new position of chief people officer.

In her new role, Bates will manage recruitment and retention of employees, design policies that support The Common Man’s culture, work as an advocate and mentor for employees, and optimize training and professional development.

Bates previously served as The Common Man’s first director of training. Promoted to the role in 2006, she led training initiatives for more than 1,000 employees, developed a management mentor program, and conducted training seminars. Bates began her career with The Common Man family as a server at Tilt’n Diner in Tilton in 1992, and was then promoted into the management program, and named general manager of the diner in 1998.

Bates earned her professional human resource designation from the Society of Human Resources in 2014, and has been a member of the national Council of Hotel & Restaurant Trainers for 11 years, serving on the board of directors three times. Bates’ responsibilities included heading regional training forums, serving as secretary of the board, leading initiatives to increase membership, and planning national conferences. 

Bates, of Belmont, led fundraising efforts for local organizations including hosting benefit dinners and providing food and support for Cash N Cans and the Greater Lakes Region Children’s Auction at the Tilt’n Diner. She also has participated in the Made in New Hampshire Exposition, selling crab cakes to benefit Court Appointed Special Advocates of New Hampshire.

Bates represents The Common Man family as a member of the educational board of directors of the New Hampshire Lodging and Restaurant Association, and serves as an advisory board member for the New Hampshire Technical College culinary program as well as the Huot Technical Center in Laconia. She also serves on the Plymouth High School educational advisory committee, and conducts job interview and resume writing training sessions for clients of The Bridge House in Plymouth.

For more information about the Common Man family of businesses, visit

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