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There are no shortcuts to great relationships

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There is a plethora of business advice available that breaks things down to a few action points. It seems to me that number is always four or seven. As in, “the seven secrets of effective what-have-yous” or “the four fundamentals of you-guessed-it.”

Since every slice of really good business advice needs a clever, catchy title, I'm going to call mine Pitching Woo.

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