LACONIA — In today’s digital age, online reviews are the most influential indicator that consumers research and consider when making a decision to engage with a business, product or service. Just as positive reviews can send a business or product to the top, negative reviews can completely tear it down, sometimes to an irreparable state.

When it comes to making a major purchase like an automobile, consumers are doing more research online than ever before. At Irwin Automotive Group including Irwin Toyota, Irwin Ford, Irwin Lincoln and Irwin Hyundai, cultivating and maintaining a positive digital footprint is not just an added bonus, it is the new required standard for businesses to thrive in today’s competitive digital landscape.

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