eDriven Marketing hires new sales manager

MOULTONBOROUGH — eDriven is expanding operations and hiring additional team members, and has hired Jessica Bierschied to oversee sales expansion efforts at a new sales manager.

“Jessica is a welcome addition to the eDriven Marketing family. She will be a valued member in our expansion efforts at eDriven Marketing” said Charles J. Sayegh, managing director at eDriven Marketing.

Bierschied previously served as technical recruiter for a leading national employment agency and is a cum laude graduate of Plymouth State University. Jess, as she likes to be called, loves working hand in hand with clients helping them improve their company’s online footprint and drive revenue growth strategies. She is focused on assisting businesses across New Hampshire and can be reached at 603-770-6811.
eDriven is a local, leading marketing agency focused on helping companies gain results through online and traditional marketing strategies. They work closely with businesses that seek to increase sales, online presence and drive results to their businesses. They have a team of experts focused on digital marketing that build websites that drive traffic, increase sales, and drive results. Chief Technology officer Mathew Butka said, “anyone can make a pretty website, that’s a given, but very few understand how to turn a website into a marketing engine that drives results.”
eDriven Marketing has marketing programs that “Drive Results” for every budget both big and small. As a local agency, they are extremely responsive. They work with numerous media companies and are experts in web-based services such as Google, LinkedIn, Facebook and search engine optimization.

  • Written by Ginger Kozlowski
  • Category: Business
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Melcher & Prescott’s new ownership promises commitment to community

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Bill Bald, president-employee benefits, has been with Melcher & Prescott for 27 years. The new executive team plans to maintain the same levels of service to its clients, while also looking for opportunities to grow the company. (Adam Drapcho/Laconia Daily Sun)



LACONIA — The new executive team of Melcher & Prescott, which has been in place since Mike Sherman purchased the insurance firm on Nov. 1, has a message for its clients, employees and community: don’t expect any changes.
“A lot is going to stay the same,” said Bill Bald, who is now serving as president-employee benefits. Vincent “Butch” Schuck, COO, is heading the casualty and property side of the business. Sherman, who holds the titles of chairman, CEO and president, oversees both.
If there was any question about business continuing as usual, it should be resolved by the fact that Sherman is the only new face at the company – Schuck has been with Melcher & Prescott for a few years, and Bald is a 27-year employee of the company.
“It’s the same people, providing the same service,” said Schuck.
Sherman purchased the company from Tom and Chris Volpe. The Volpe family had operated Melcher & Prescott, a 150-year-old company, since 1959.
Sherman brings career of insurance experience with him. He grew a small insurance business, known as The Dawson Companies, headquartered in Rocky River, Ohio, to a regional powerhouse with several officers in the Cleveland area. Six years ago, he sold the company to a private equity firm, and continued to work for the firm until 2015. After a year out of the insurance industry, he took a position as president of another insurance company, also owned by a private equity firm.
He didn’t last long, though. He missed the days of running an independently owned insurance company, where he could focus on service instead of worrying about his company’s stock price.
“I wanted to re-enter a closely-held businesss environment, I find that a lot more rewarding, working with the clients, employees and the community,” Sherman said.
Melcher & Prescott attracted him because of its size and its positive reputation. He also liked its location. Sherman’s wife had grown up in Moultonborough, and for the past six summers they have lived in a lakeside home in Gilford.
Although he doesn’t plan to change how the company serves its clients, Sherman does have a strategy to grow Melcher & Prescott.
“I do intend to grow it.We see good oppourtnitiies in New Hampshire,” he said. “Our growth strategy in New Hampshire is twofold. We are looking for organic growth, simply by adding new clients and salespeople, and the second is acquisitive.”
“With Mike’s capital, we have a lot of opportunities,” said Bald. The company will look to expand its geographic footprint by acquiring other small firms.
In today’s industry, it’s a rarity for a small insurance company to have access to such capital without the trappings of private equity interests, said Schuck.
“Being able to maintain local, independent ownership is huge to us,” said Schuck. “We’re passionate in maintaining our independence so we can focus on doing what’s best for our clients instead of some distant shareholders.”
The new executive team plans to carry forward the company’s tradition of community involvement, said Bald.
“We want to focus on being a strong community player. Keeping that focus on the community is increasingly important to us. Butch and I can say we’re both excited to work with Mike. He’s totally committed to our people and the community,” Bald said.
As Melcher & Prescott grows, Sherman said the company will attract high quality workers.
“It’s really our goal to make Melcher & Prescott the preferred employer in the insurance space in New Hampshire. We’ll be working very hard to create the environment that attracts the best insurance talent to Melcher & Prescott. You create it by being very attentive to the needs of their associates, listening to their ideas and allowing them to participate in the leadership of the company,” said Sherman. “We are a work-with, not a work-for environment. That makes all the difference. People who have worked in both know exactly what I’m referring to.”


  • Written by Adam Drapcho
  • Category: Business
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Bank NH promotes Pelletier to head Gilford Village branch


LACONIA – Alexandra “Ali” Pelletier has been promoted to the position of banking office manager of Bank of New Hampshire' Gilford Village branch..

Pelletier joined Bank of New Hampshire in 2006 as a bank services representative and has more than 11 years of experience in banking. As the Gilford Village Office Manager, In her new position  she will be responsible for the overall management of the office’s deposit portfolio, customer relationship management and new business development.

Pelletier is a graduate of Gilford High School, has her Supervisory Certificate as well as a number of other banking certificates and was named the 2014 Bank of New Hampshire Quality Service Professional of the Year. She is active in the community, serving as a board member for Celebrate Laconia.


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  • Written by Mike Mortensen
  • Category: Business
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Cilley retiring after 20-plus years at Meredith Village Savings

MEREDITH -- Gracie Cilley, vice president, commercial loan officer for Meredith Village Savings Bank will retire effective Dec. 8, after more than 21 years with the organization.

“Throughout Gracie’s tenure, she has proven to be invaluable for both the Commercial Lending Department as well as the entire bank as a whole,” said Rick Wyman, president of Meredith Village Savings. “Her extensive knowledge and ability has allowed the bank to make significant local contributions, and she has dedicated a great deal of time working with affordable housing projects in the communities we serve. We’ve been very fortunate for her service these last 21 years.”

“I plan to continue championing the need for economic development in our community,” said Cilley. “I’ve enjoyed working with countless local organizations throughout my time at the Bank. MVSB was founded on service and it has felt good to represent an institution with values that so closely align with my own.”

Cilley began her career at MVSB in October 1996 as a commercial loan specialist with more than 20 years of banking experience. She was quickly promoted to assistant vice president, Commercial Loans, in December of that year. Cilley was promoted again in January 2000 to vice president, commercial loan officer.

Cilley has frequently offered her knowledge and expertise to many organizations throughout her career. She was named chair of the Board for the BelknapEDC and is secretary and chair of the Audit Committee for Future in Sight (formerly known as the NH Association for the Blind). She has previously served as the committee chair for Making Strides Against Breast Cancer, Kidworks Learning Center and the Lakes Region United Way.

Cilley is a graduate of the New England School of Banking and has an associate's degree in business and finance from NHTI.


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Gracie Cilley

  • Written by Mike Mortensen
  • Category: Business
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