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f you can’t spell your source correctly, you lose credibility

  • Published in Letters

To The Daily Sun,

James Veverka continues trying to make readers believe he is an expert in anything and everything. Now he's spouting off in the TV ratings arena.

Mr. Veverka, please spell the company name of your data source correctly. The ratings service is NIELSEN, not Neilson. I cringed when I read this, not once, but four times in your Dec. 1 letter. Having worked directly with Nielsen numbers and the company's personnel for 28 years in New York, I found the misspelling enough reason for not wasting my time attempting to validate your numbers.

John Thayer