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Many thouands of dollars & best they can do is 'Live Free & Fish'?

  • Published in Letters

To the editor,

Have you heard the news?

The N.H. Department of Travel and Tourism has finally, after almost two years and hundreds of thousands of dollars, revealed their long-awaited branding campaign that is meant to drive thousand of new tourists to the state.

It was decided to take our proud and historical state motto “Live Free Or Die” and trivialize it with slogans such as: “Live Free And Hike,” “Live Free And Fish” and ...

To the editor,

Have you heard the news?

The N.H. Department of Travel and Tourism has finally, after almost two years and hundreds of thousands of dollars, revealed their long-awaited branding campaign that is meant to drive thousand of new tourists to the state.

It was decided to take our proud and historical state motto “Live Free Or Die” and trivialize it with slogans such as: “Live Free And Hike,” “Live Free And Fish” and “Live Free And Splash” (seriously…Splash). The list goes on.

I can only imagine, in the not too distant future, visitors entering New Hampshire on the interstate will no longer be treated to signs proudly proclaiming “Welcome -Bienvenue….. Live Free Or Die” but ones that meekly suggest “Welcome -Bienvenue…. Live Free And Shop Tax Free” and many other variations.

I’m certainly not against marketing New Hampshire to bring in new visitors and help the economy, but I feel that this new series of slogans will only serve to diminish our great state motto, which in itself, known across the nation, and even parts of the world, has been, possibly, one our greatest marketing tools to date.

And, after all that time and money, I thought they could do better.

Brendan Smith

Laconia