LACONIA — Big Daddy's Signs, owned and operated by Steve and Jeanne Zwicker, has moved from Winter Garden, Florida to Laconia, where the firm has leased 5,000-square-feet at 24 Lexington Drive in the O'Shea Industrial Park.
The family firm produces all types of custom signs, including yard signs, vehicle magnets traffic signals and vinyl banners, for a wide range of applications, including business advertising, real estate, event promotion, political campaigns. Its customers include a variety of businesses as well as cities and towns. "Jeanne Zwicker said the political package, consisting of lawn signs, vehicle magnets and vinyl banners, is especially popular. "There always lots of elections going on all over the place," she said, "and not just in November." The company markets its products primarily by means of the Internet and serves more than 350 wholesale and 1,000 retail customers.
Zwicker said the business began 10 years ago and is now well established and intending to grow. She explained that .the firm operates two high-speed digital printers and is working with the Belknap Economic Development Council to secure financing to purchase a new printer to replace the older of the two machines. Ultimately she said that they expect to operate three printers. Currently there are a half-dozen employees, a number Zwicker said will increase to nine or 10 within a year. With the addition of the third printer, she anticipated that the payroll would grow to 12 or 15 employees. "We are definitely looking to expand," she said.
Family rather than business considerations, Zwicker said, prompted the move from Florida to New Hampshire. She said that she wanted to be closer to her aging parents, who live in Meredith, and their two daughters, who are in college, one in Boston and the other in New York. "Now we don't have to fly to see them," she said.
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