Published DateGILFORD — Meadowbrook announced yesterday that Bank of New Hampshire has signed on as the lead sponsor of the outdoor performing arts center. Reflecting the relationship, the venue will now be known as the Bank of New Hampshire Pavilion at Meadowbrook. The naming partnership will last for at least seven years, though both parties expressed an interest in a longer-term affiliation.
The Laconia-based bank and Meadowbrook have long worked together, said R.J. Harding, president of Meadowbrook. BNH is the official bank of Meadowbrook, and provided the more than $3 million loan that is funding the expansion that the venue underwent this winter. The project added 3,000 covered seats, for a maximum capacity of 8,300, as well as two new parking lots and a new access road.
"The folks at Bank of New Hampshire have shown us time and time again that we believe in what we do here," said Harding.
Added Bridget Harding, the venue's human resources and "director of fun," "They believed in us when a lot of people didn't."
"This is really a terrific relationship," said Mark Primeau, president and CEO of Bank of New Hampshire. Both the bank and the music venue, he said, are "two New Hampshire organizations that have developed deep roots in the community."
Meadowbrook brings thousands of music fans to the Lakes Region every summer, Primeau continued, which adds to the economic vitality of the region. With the construction work, and expanded capacity, he said, Meadowbrook is "really going to have an impact on the local economy."
"This is a long-term partnership," Primeau said, "we want to be together forever... for a long, long time."
Meadowbrook, which held its first shows in the summer of 1996, also announced five additional shows yesterday. Journey will play at the Bank of New Hampshire Pavillion at Meadowbrook on August 3. Kiss will play on August 7, Godsmack on August 10, John Mayer with Phillip Phillips on August 18 and Ke$ha will visit the venue on August 31.
CAPTION for BANK OF NH PAVILION in AA:
R.J. Harding, at left, president of Meadowbrook, talks with Bank of New Hampshire president and CEO Mark Primeau. The two organizations have formed a partnership, and the music venue will be known as the Bank of New Hampshire Pavilion at Meadowbrook. (Laconia Daily Sun photo/Adam Drapcho)