LACONIA – While Madeira, located in Freiburg, Germany, has been manufacturing high quality embroidery thread for worldwide distribution for nearly 100 years, Madeira USA, its U.S. subsidiary, is celebrating a 30th anniversary in 2014. The milestone marks three decades of growth, innovation and expansion throughout the Decorated Apparel Market. While Madeira has steadily become synonymous with reliable performance, quality materials and outstanding customer service, it has gained in market share, becoming one of the key suppliers to embroiderers nationwide.
"I think the key to our longevity and growth," begins Madeira USA President Shirley Clark, "has been our policy of getting to know our customers first hand. Whether it's participating in trade shows in order to meet many smaller volume customers, or traveling to sit down, one-on-one, face to face with a high volume customer, we learn what and how they operate, so that we can cater to their needs."
Madeira USA has implemented many innovations over the years, to fulfill customers' needs. One of the first in the industry to offer the convenience of online shopping, Madeira's website has gone through over half a dozen facelifts and functionality upgrades over the years. Offering everything from ecommerce to instructional videos, automatic Pantone® color matching to free downloadable designs to try out specialty threads, madeirausa.com has attracted more customers each year. And it is the only embroidery thread supplier to offer an app, for smart phone users to be able to place orders on-the-go.
"Distribution is another key factor in our success," points out Clark. "Knowing that goods need to be delivered yesterday was a driving force in our expanding our service over the years, so that we currently ship from 13 locations throughout the country. Shipping via UPS Ground means overnight service for nearly 90% of our customers for the price of Ground.
"The service aspect of what we bring to market extends beyond our 13 Customer Service Centers," continues Clark. "We are open longer hours than any other supplier, for those customers who need to speak with a person. And we added an online chat, for those who prefer to have their questions answered electronically."
Founded in Freiburg, Germany, in 1919, Madeira is a global leader in the production of high quality embroidery threads for the decorated apparel and home fashion markets. The Madeira product line includes the industry's largest selection of specialty threads, E-Zee Backing & Topping™ products, plus a complete line of bobbins and accessories. Today, Madeira services its clients from operations in the USA, Europe, Japan, and key Asian markets. The company ships from 13 Customer Service Centers in the U.S., more locations than any other embroidery supplier nationwide. For more information, visit www.madeirausa.com.