PLYMOUTH — A pair of PSU MBA students placed second in the Small Business Institute's® (SBI) Annual Awards competition for their work with Minus 33, an outdoor clothing manufacturer located in Ashland, NH. Michele Cota '14G and Owen Buckley '14G were recognized in the Graduate Specialized category creating a marketing report for Minus33, which markets merino wool base layers for cold weather activities.
"These students did an outstanding job creating a comprehensive marketing report for Minus33," said Professor Michael Tentnowski.
Cota and Buckley recommended that Minus33 develop a marketing plan, create a web strategy, and hire a full-time marketing person. Craig Sexton, Minus33's marketing and assistant sales manager, said the MBA students met all of the company's goals.
They provided extensive research and analysis not only on Minus33, but on the outdoor industry as a whole. Based upon the strategic business plan for Minus33 they presented and the provided recommendations on how to grow the business, many new strategies were implemented.
"Working with Minus33 on their growth strategy was an exercise in using what we've learned from our other courses and applying everything together," explained Cota. "The company has an unbelievably hard-working staff who wear many different hats, so it was a fun challenge to help them take a step back and think 'big picture' goals and objectives versus getting lost in tactical ideas."
"Working with Minus33 and making a real world impact on their business was very rewarding," said Buckley. "I enjoyed identifying problems, creating a plan of action and ultimately delivering on and exceeding their expectations. This project was very meaningful."