CANTERBURY — Canterbury Shaker Village will be hosting two entrepreneurship workshops this spring. "Are You Ready to Start a Business?" will be held on Friday, April 16, from 6-8:p.m. and "The Small Business Marketing Cycle: Your roadmap to success," on Wednesday, May 14 from 6-8 p.m.
The workshops will be instructed by Joanne Randall of Leap Year Marketing and will be held at Canterbury Shaker Village. Cost to attend each workshop is $40 for Village members and $44 for non-members. Pre-registration is required.
"Are You Ready to Start a Business ?" will focus on what a small business owner must think about before launching a business. For example, what is your product or service and how does it stack up to others? Who benefits from your product? Is it a fad or a fashion? What is the perceived value of your product or service? The seminar will leave you with some of the key elements you will need to put together a business plan.
"The Small Business Marketing Cycle: Your roadmap to success," is designed as a more intermediate seminar, the information here is geared toward those who already have a business and are looking for the next steps in growing that business. This seminar, will explore some of the facets of a Marketing Cycle, including narrowing down your customer; defining your product, packaging, pricing and promotion. Social media and email marketing will be also featured.
Joanne Randall is the Owner and CEO of Leap Year Marketing and the Host of The NH Women In Business Radio show. She has spent the last 25 years working in management and business. Her background includes management, sales, marketing, retail, human resources, and small business social media development. Randall has been asked to speak to various groups, including Market Place Connections; has participated in various panel discussions for Women Inspiring Women and the Division of Resources and Economic Development; has been a guest on radio and television throughout New Hampshire; and has had numerous articles written about her and her radio show.
Joanne runs a highly successful networking group for the Greater Pittsfield Chamber of Commerce in Epsom, whose model has been used to launch other networking groups. She is also an active member in the Barrington Chamber of Commerce. She has developed workshops for business owners and trains people one-on-one. Joanne is a graduate from the Whittemore School of Business and Economics at the University of New Hampshire.
To register, visit www.shakers.org.