PLYMOUTH — A graphic design expert will present a series of workshops on Saturdays in April created for small businesses.
The workshops, sponsored by Enterprise Center at Plymouth and will be conduced by Professor Pamela Anneser of Plymouth State University's Graphic Design Department.
These workshops have been developed for those looking to design a logo, business card, brochure, and/or website for their new or existing business.
Attendees will learn the elements of design including color, style, shape, font, branding, and perception. They will then put their new knowledge to use with hands-on learning creating their designs in a computer lab on the campus of PSU.
This series was created for the small business owner or marketing manager to offer instruction for the creation of branding images and marketing materials that can be put to use immediately.
"We all have an idea of how we want our business identity to look but don't have the training to create it," says Anneser, who coordinates the in-house, pro bono Student Design Company where students assist selected area businesses with their graphic needs.
The first workshop will be held on Saturday, April 5, from 9 a.m. to noon and attendees will learn how to design their own logo. In the second workshop, scheduled for Saturday, April 12, from 9 to noon, attendees will start to design their own business card, brochure, or other marketing piece. The third and last workshop will be held on Saturday, April 19, from 9 a.m. to noon when attendees will begin to create their own website.