PLYMOUTH — What is your brand? Does your product or service have a brand identity that clearly distinguishes it from the competition? Join the Enterprise Center at Plymouth (ECP) for an informative morning to forge your business's brand.
On Saturday, January 18, Plymouth State University (PSU) Professors Terri Dautcher of the College of Business and Administration, and Pamela Anneser of the Art Department, will present a 3 hour workshop on Branding at the Common Man Inn and Spa in Plymouth from 9 a.m. to to 12 noon.
Learn how to identify your niche, craft your message and connect with your target market. Understand the value of visual positioning and how to use it to keep your business top of mind. Terri and Pam will offer strategies to help build a distinguished brand.
Whether you're a student looking to start a new business for extra income, an established Main Street business wanting to grow your customer base, or a third generation business competing in new markets, branding is an important part of your marketing efforts and will help to establish your business as foremost in your industry with its unique attributes.
Spend some time with these marketing and graphic wizards in this fast-paced, interactive workshop as they share their insights and offer tips to help you plan for business success.
Terri Dautcher is a member of PSU's College of Business and Administration faculty teaching marketing and professional development to both graduate and undergraduate classes since 2007. Her decades of corporate experience span various industries from transportation to non-profit to other worlds. Terri hails from Philadelphia, PA where she received her MBA from Temple University; prior to that she received her BA from Dickinson College.
Pamela Anneser is an Assistant Professor of Graphic Design at PSU working with students to hone their skills and talent for the workforce as she coordinates PSU's in-house pro bono Student Design Company. She has worked as a graphic designer for top brands throughout the northeast and as a freelance artist. Pamela hails from CT where she taught at the Hartford School of Art, received her MFA from Yale University and her BFA from the University of Hartford.
This program is sponsored by the NH Community Development Finance Authority, Plymouth State University, and the Economic Development Councils of Belknap and Graton Counties.