LACONIA — With fewer days to collect funds from its street corners and shopping mall locations, Salvation Army leaders of Laconia are hoping for a surge in public response to reach the Red Kettle Campaign goal.
Salvation Army red kettles have been out for a few weeks in many communities. However, there are areas where bellringers do not man the kettles until after Thanksgiving, which fell a week later than normal this year. The loss of a full week kettle income may have a significant impact on funds raised this year.
"We are $10,000 behind compared to last year's income at this time," said Captain Stephen Warren.
Funds raised through the familiar red kettles are vital to The Salvation Army's programs and services. This year's campaign goal in Laconia is $100,000 as Salvation Army leaders attempt to meet a huge upsurge in demands for help because of a lagging economy. Falling short of the goal may have a long-term impact, affecting the afterschool programs, food pantry, or financial assistance offered.
The Salvation Army's Christmas ministry includes the distribution of toys to needy youngsters, food baskets and food vouchers, warm winter coatsand so much more during the rest of the year.
Last year, The Laconia Salvation Army assisted 1,055 individuals, during the holiday season alone.
There are 12 kettles located throughout the area at various businesses, donations are also accepted at the main office of The Salvation Army as well as on line at www.onlineredkettle.org or by calling(603) 524-1834.