Granite United Way Launches Giving Tuesday Campaign

MANCHESTER — Tuesday, December 3 is the second annual Giving Tuesday – a national campaign launched in 2012 to create a day of giving at the start of the holiday season and encourage charitable activities that support nonprofit organizations. Here in New Hampshire, Granite United Way will mark the day with a special campaign to "Change the State" – one penny at a time. This campaign will also illustrate the high level of philanthropy in New Hampshire from involvement to giving.

Granite United Way has enlisted the help of businesses that currently participate in its employee giving campaigns to kick off the day. They will challenge business partners, customers, colleagues and others to run a one day campaign in their company. The objective is simple – get companies to sign-up on the Facebook app, and then ask their employees to Give a Like on Facebook and give their spare change. All the companies will be "Champions of Change" and will be featured on the Granite United Way Facebook Page. Any employee can kickoff their company's participation in this effort, and get their company listed. Once listed, the company can ask their employees to 'Like' Granite United Way and to collect spare change. Every employee participating is encouraged to also share their 'badge of giving' through the Facebook app. Granite United Way worked with the team from wedü to develop the Facebook app.

"Ultimately, Giving Tuesday is day in which people are encouraged to do simple acts of kindness – even something as small as donating the spare change from their pockets, purses or desk drawers. The idea is that giving feels good, and every little bit, every penny, helps," says Karrie Eaton, Director of Marketing and Communications, Granite United Way. "The simplicity of the 'Change the State' campaign makes it easy for anyone to participate, and we hope everyone who donates will encourage friends and family to do the same by proudly sharing the badge on their social media channels."