Published DateMEREDITH — The North American pioneer in the roofing business IKO presented the company's inaugural "Standard of Excellence Award" to New England's LaValley-Middleton Building Supply, Inc.
Best known as LaValley's, the family-owned business has been serving homeowners and contractors since 1962 at locations in New Hampshire and Vermont. LaValley's continues to grow its business by embracing new technology.
Greg Stout and Jon Pierce regularly record TV commercials for LaValley's called the "Home Improvement Minute". These segments are subsequently uploaded to YouTube and featured on LaValley's website in a growing video reference library. A recent TV ad starring IKO roofing products was recognized by John DeRosa, a member of the IKO staff who conducts training seminars for IKO's contractors throughout North America.
"What impressed me most about LaValley's TV commercial is that, in just one minute, Greg and Jon accomplished so much," enthuses DeRosa. "I felt that LaValley's outstanding effort to attract and engage customers through clever use of modern technology deserved to be recognized."
Director of Marketing, Carol Perkins, concurs. "IKO's corporate tagline is 'Setting the Standard'. That has always referred to the company's commitment to innovation and to engineering roofing products that set the bar in our industry. We're very pleased to recognize distributors like LaValley's. Not only do they stock IKO products, now they're setting new standards of excellence in marketing them."
LaValley-Middleton Building Supply, Inc. is the first "peak performer" to receive the "Standard of Excellence Award". The IKO looks forward to presenting award to additional businesses who have gone above and beyond to support IKO's products and programs.
" The LaValley's now-award-winning TV commercial will be featured on IKO's newly relaunched website and highlighted in trade magazines, rewarding the company with further publicity," Perkins promises. "We trust this will inspire others to reach for the top in their marketing efforts as well."
CAPTION — Steve Kelley IKO, Center Jeremy Stout LaValley Building Supply, Inc. , and Carol Perkins. (Courtesy photo)