GILFORD — A marketing consultant will discuss ways for entrepreneurs to create or improve their online marketing programs at a workshop being sponsored by SCORE Lakes Region on Wednesday, April 10. Barbra Bannon, with Evolution Consulting, a social strategy and online marketing firm, will lead the workshop from 5 to 8 p.m. at the Bank of New Hampshire Winnipesaukee Room, 10 Mutual Way, Gilford.
There is a charge for the workshop: $25 in advance or $30 at the door. However, veterans and students may attend free of charge.
The workshop will explore a marketing model and process to generate leads, referrals, and revenue to grow a business. Attendees will learn the techniques new media executives use to win in the competitive online marketplace. Attendees will also learn how to develop an an executable online marketing mini campaign that is customized to a business's goals.
There will also be an overview of social media, search engine optimization, branding, content creation and distribution, paid advertising, and lead conversion.
Further information is available by contacting the SCORE Lakes Region office at 603-524-0137 or visit www.lakesregion.score.org